{"id":3171,"date":"2022-02-14T15:41:03","date_gmt":"2022-02-14T15:41:03","guid":{"rendered":"https:\/\/test.houseofjewellery.com\/\/blog\/?p=3171"},"modified":"2022-02-14T15:41:03","modified_gmt":"2022-02-14T15:41:03","slug":"basic-jewellery-terminology","status":"publish","type":"post","link":"https:\/\/test.houseofjewellery.com\/blog\/basic-jewellery-terminology\/","title":{"rendered":"Basic Jewellery Terminology"},"content":{"rendered":"\n

Do you sometimes feel like you forget some terms with certain types of jewellery pieces? Or you are not entirely sure what a term you often come across really means? What is E-coating? Or keystone? And what is the difference between gold filled and gold plated jewellery? <\/p>\n\n\n\n

It can be easy for some jewellers to forget the jewellery terms we use\u2026  we are all human and forget at times but we hope that this blog will help you form a better understanding and the basic terminology that comes with it. <\/p>\n\n\n\n

We put together a terminology guide on all the important terms that every jeweller should know. Keep on reading for the most common terms you’re likely going to encounter. <\/p>\n\n\n\n

4C\u2019s <\/strong><\/p>\n\n\n\n

4C’s of a diamond stands for diamond cut, color, clarity and carat weight<\/p>\n\n\n\n

10K Gold <\/a><\/strong><\/p>\n\n\n\n

The lowest solid gold alloy used for jewellery, composed of 41.7% gold and 58.3% alloy. <\/strong><\/p>\n\n\n\n

14K Gold <\/a><\/strong><\/p>\n\n\n\n

The most commonly used gold for jewellery settings, composed of 58.3% gold and 41.7% alloy. <\/p>\n\n\n\n

CZ<\/a> <\/strong><\/p>\n\n\n\n

Cubic Zirconia (CZ) is a synthetic crystal that is an affordable alternative to diamonds or other gemstones.<\/p>\n\n\n\n

E-coating <\/strong><\/p>\n\n\n\n

The process of covering an object in a fine layer of lacquer using electric currents. If done right, the layer is consistent, even, and most importantly, unnoticeable. <\/p>\n\n\n\n

Extended Warranty <\/strong><\/p>\n\n\n\n

A policy that extends the warranty period of consumer durable goods beyond what is offered by the manufacturer. It covers the cost of replacement or repair of the product, if it is caused due to a manufacturing defect or poor workmanship.<\/p>\n\n\n\n

Gold <\/strong><\/p>\n\n\n\n

A precious, yellow, metal. Because gold is very soft, it is usually mixed with other metals such as copper or silver to make it stronger. The amount of gold is represented by karats (K). Pure gold is 24K.<\/p>\n\n\n\n

Gold filled<\/strong> <\/p>\n\n\n\n

A type of metal made by bonding a layer of gold with a second, less expensive metal using heat and pressure.Gold filled jewellery has a much thicker layer than gold plated. <\/p>\n\n\n\n

Gemstone<\/strong><\/p>\n\n\n\n

A precious or semi-precious mineral used as jewellery when cut and polished.<\/p>\n\n\n\n

Karat <\/strong><\/p>\n\n\n\n

A measurement of the amount of pure gold in an alloy. <\/p>\n\n\n\n

Keystone <\/strong><\/p>\n\n\n\n

A markup on jewellery that is double the cost. <\/p>\n\n\n\n

Platinum Plating<\/strong> <\/p>\n\n\n\n

A coating of platinum over it. This does not devalue the jewellery, instead it protects it. Platinum is much harder than silver\/gold and does not tarnish easily, it is hypo-allergenic and still maintains a shine. <\/p>\n\n\n\n

Precious Metals<\/strong><\/p>\n\n\n\n

Metals that are rare and have a high value. The most popular precious metals are gold, platinum, and silver. <\/p>\n\n\n\n

Precious Gemstones<\/strong><\/p>\n\n\n\n

Gemstone which are considered to be rare and have a remarkable color and brilliance. Diamonds, sapphires, emeralds and rubies are all considered precious. <\/p>\n\n\n\n

Private Labe<\/strong>l <\/a><\/p>\n\n\n\n

To have either HOJ\u2019s existing designs or to provide HOJ with a new jeweller concept manufactured for their label or brand. This includes having a logo, brand name, or other details stamped or etched into products. This is to give the jewellery a customized element that furthers brand awareness.<\/p>\n\n\n\n

Rhodium Plating<\/strong> <\/p>\n\n\n\n

A process which gives the white gold its ultra white colour by placing a coating over the existing metal adding extra strength.<\/p>\n\n\n\n

Sterling Silver<\/strong> <\/p>\n\n\n\n

A high-quality silver alloy that contains a large amount of pure silver and only a small percentage of other metals.<\/p>\n\n\n\n

Tarnish <\/strong><\/p>\n\n\n\n

A thin layer of corrosion that forms on the outermost layer of a metal as it undergoes a chemical reaction making it look dull. <\/p>\n","protected":false},"excerpt":{"rendered":"

Do you sometimes feel like you forget some terms with certain types of jewellery pieces? Or you are not entirely sure what a term you often come across really means? What is E-coating? Or keystone? And what is the difference between gold filled and gold plated jewellery?  It can be easy for some jewellers to <\/p>\n

read more<\/a><\/div>\n","protected":false},"author":2,"featured_media":2704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[163,5,149,287,29,85],"class_list":["post-3171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewellery","tag-gemstones","tag-jewellery","tag-jewellery-trends","tag-jewelleryterminology","tag-sterling-silver-jewellery-canada","tag-the-more-you-know"],"yoast_head":"\nBasic Jewellery Terminology - House Of Jewellery Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic Jewellery Terminology - House Of Jewellery Blog\" \/>\n<meta property=\"og:description\" content=\"Do you sometimes feel like you forget some terms with certain types of jewellery pieces? Or you are not entirely sure what a term you often come across really means? What is E-coating? Or keystone? And what is the difference between gold filled and gold plated jewellery?  It can be easy for some jewellers to read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/\" \/>\n<meta property=\"og:site_name\" content=\"House Of Jewellery Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thehouseofjewellery\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-14T15:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.houseofjewellery.com\/\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rishabh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rishabh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/\"},\"author\":{\"name\":\"Rishabh\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/person\/50cf7e084c76254f35c32f9d59eb53e6\"},\"headline\":\"Basic Jewellery Terminology\",\"datePublished\":\"2022-02-14T15:41:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/\"},\"wordCount\":588,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg\",\"keywords\":[\"gemstones\",\"jewellery\",\"jewellery trends\",\"jewelleryterminology\",\"sterling silver jewellery canada\",\"the more you know\"],\"articleSection\":[\"Jewellery\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/\",\"url\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/\",\"name\":\"Basic Jewellery Terminology - House Of Jewellery Blog\",\"isPartOf\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg\",\"datePublished\":\"2022-02-14T15:41:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage\",\"url\":\"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg\",\"contentUrl\":\"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/test.houseofjewellery.com\/\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Basic Jewellery Terminology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#website\",\"url\":\"https:\/\/test.houseofjewellery.com\/\/blog\/\",\"name\":\"House Of Jewellery Blog\",\"description\":\"Wholesale Silver and Gold Jewellery\",\"publisher\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/test.houseofjewellery.com\/\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#organization\",\"name\":\"House Of Jewellery Blog\",\"url\":\"https:\/\/test.houseofjewellery.com\/\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2022\/03\/cropped-Logo-2021-2-1-copy.png\",\"contentUrl\":\"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2022\/03\/cropped-Logo-2021-2-1-copy.png\",\"width\":905,\"height\":653,\"caption\":\"House Of Jewellery Blog\"},\"image\":{\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/person\/50cf7e084c76254f35c32f9d59eb53e6\",\"name\":\"Rishabh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=identicon&r=g\",\"caption\":\"Rishabh\"},\"description\":\"House of Jewellery, located in Toronto, Ontario, has established itself as a leading company in the dynamic jewellery industry. Our commitment is to offer a comprehensive range of fashionable and competitively priced jewellery pieces, addressing the demands of today's selective and well-informed consumers. Over the past 30 years, House of Jewellery has proudly served the retail jewellery market in North America. Our dedicated team of buyers scours the globe to source unique jewellery designs, meticulously selected to meet the distinct preferences of our diverse clientele and their customers. Our clientele is as diverse as our product lines, spanning from DIY designers to well-established independent retailers and longstanding chain stores. With the growing presence of online retailers, we recognize the evolving market landscape and aim to accommodate the needs of all their patrons. Additionally, we collaborate closely with jewellers to create custom-made jewellery pieces that align seamlessly with their individual brands. Our extensive inventory features an array of trendy designs in sterling silver, some of which incorporate exquisite cubic zirconia. We also embrace minimalistic aesthetics with our recently expanded lines of 10K and 14K gold jewellery, complemented by a substantial collection of conflict-free diamonds. To better connect with our valued customers, House of Jewellery actively engages on various social media platforms. We encourage you to follow us on your preferred platform to stay informed about our latest product offerings and trends. With our commitment to staying on-trend and delivering exceptional value, House of Jewellery is here to help you shine in the ever-evolving world of jewellery fashion.\",\"sameAs\":[\"https:\/\/test.houseofjewellery.com\/\/\",\"https:\/\/www.facebook.com\/thehouseofjewellery\",\"https:\/\/www.instagram.com\/houseofjewellery\/\",\"https:\/\/www.linkedin.com\/company\/house-of-jewellery\",\"https:\/\/www.youtube.com\/@houseofjewelleryTO\"],\"url\":\"https:\/\/test.houseofjewellery.com\/blog\/author\/hoj_admin_1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Basic Jewellery Terminology - House Of Jewellery Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/","og_locale":"en_US","og_type":"article","og_title":"Basic Jewellery Terminology - House Of Jewellery Blog","og_description":"Do you sometimes feel like you forget some terms with certain types of jewellery pieces? Or you are not entirely sure what a term you often come across really means? What is E-coating? Or keystone? And what is the difference between gold filled and gold plated jewellery?  It can be easy for some jewellers to read more","og_url":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/","og_site_name":"House Of Jewellery Blog","article_author":"https:\/\/www.facebook.com\/thehouseofjewellery","article_published_time":"2022-02-14T15:41:03+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/test.houseofjewellery.com\/\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg","type":"image\/jpeg"}],"author":"Rishabh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rishabh","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#article","isPartOf":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/"},"author":{"name":"Rishabh","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/person\/50cf7e084c76254f35c32f9d59eb53e6"},"headline":"Basic Jewellery Terminology","datePublished":"2022-02-14T15:41:03+00:00","mainEntityOfPage":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/"},"wordCount":588,"commentCount":0,"publisher":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#organization"},"image":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage"},"thumbnailUrl":"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg","keywords":["gemstones","jewellery","jewellery trends","jewelleryterminology","sterling silver jewellery canada","the more you know"],"articleSection":["Jewellery"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/","url":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/","name":"Basic Jewellery Terminology - House Of Jewellery Blog","isPartOf":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage"},"image":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage"},"thumbnailUrl":"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg","datePublished":"2022-02-14T15:41:03+00:00","breadcrumb":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#primaryimage","url":"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg","contentUrl":"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2020\/11\/Untitled6.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/basic-jewellery-terminology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/test.houseofjewellery.com\/\/blog\/"},{"@type":"ListItem","position":2,"name":"Basic Jewellery Terminology"}]},{"@type":"WebSite","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#website","url":"https:\/\/test.houseofjewellery.com\/\/blog\/","name":"House Of Jewellery Blog","description":"Wholesale Silver and Gold Jewellery","publisher":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/test.houseofjewellery.com\/\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#organization","name":"House Of Jewellery Blog","url":"https:\/\/test.houseofjewellery.com\/\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2022\/03\/cropped-Logo-2021-2-1-copy.png","contentUrl":"https:\/\/test.houseofjewellery.com\/blog\/wp-content\/uploads\/2022\/03\/cropped-Logo-2021-2-1-copy.png","width":905,"height":653,"caption":"House Of Jewellery Blog"},"image":{"@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/person\/50cf7e084c76254f35c32f9d59eb53e6","name":"Rishabh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/test.houseofjewellery.com\/\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=identicon&r=g","caption":"Rishabh"},"description":"House of Jewellery, located in Toronto, Ontario, has established itself as a leading company in the dynamic jewellery industry. Our commitment is to offer a comprehensive range of fashionable and competitively priced jewellery pieces, addressing the demands of today's selective and well-informed consumers. Over the past 30 years, House of Jewellery has proudly served the retail jewellery market in North America. Our dedicated team of buyers scours the globe to source unique jewellery designs, meticulously selected to meet the distinct preferences of our diverse clientele and their customers. Our clientele is as diverse as our product lines, spanning from DIY designers to well-established independent retailers and longstanding chain stores. With the growing presence of online retailers, we recognize the evolving market landscape and aim to accommodate the needs of all their patrons. Additionally, we collaborate closely with jewellers to create custom-made jewellery pieces that align seamlessly with their individual brands. Our extensive inventory features an array of trendy designs in sterling silver, some of which incorporate exquisite cubic zirconia. We also embrace minimalistic aesthetics with our recently expanded lines of 10K and 14K gold jewellery, complemented by a substantial collection of conflict-free diamonds. To better connect with our valued customers, House of Jewellery actively engages on various social media platforms. We encourage you to follow us on your preferred platform to stay informed about our latest product offerings and trends. With our commitment to staying on-trend and delivering exceptional value, House of Jewellery is here to help you shine in the ever-evolving world of jewellery fashion.","sameAs":["https:\/\/test.houseofjewellery.com\/\/","https:\/\/www.facebook.com\/thehouseofjewellery","https:\/\/www.instagram.com\/houseofjewellery\/","https:\/\/www.linkedin.com\/company\/house-of-jewellery","https:\/\/www.youtube.com\/@houseofjewelleryTO"],"url":"https:\/\/test.houseofjewellery.com\/blog\/author\/hoj_admin_1\/"}]}},"_links":{"self":[{"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts\/3171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/comments?post=3171"}],"version-history":[{"count":2,"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts\/3171\/revisions"}],"predecessor-version":[{"id":3179,"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts\/3171\/revisions\/3179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/media\/2704"}],"wp:attachment":[{"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/media?parent=3171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/categories?post=3171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.houseofjewellery.com\/blog\/wp-json\/wp\/v2\/tags?post=3171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}